Marketing for AI & Software Companies

Turn Complex Technology into Revenue

Make your product’s value clear, reach the right buyers, and build a path from first click to paid customer.

Positioning  ·  Demand Generation  ·  Conversion

From Product to Paid Customer

Build a Clearer Path to Growth

Your buyers need to understand what changes when they use your product. An Inlet connects that story to the campaigns, sales conversations, and follow-up that move them forward.

01 / ACQUIRE

Revenue System Buildout

Connect the right audience to a clear next step, whether that is a demo, trial, pilot, or subscription.

  • Paid search, social & targeted outreach
  • Product and use-case landing pages
  • CRM follow-up & revenue attribution
02 / DIFFERENTIATE

Brand Positioning

Translate technical capabilities into a reason to buy. Define who needs your product most and why they should choose it.

  • Buyer, market & competitor research
  • Value propositions & product messaging
  • Website copy, pitch decks & sales materials
03 / SCALE

Established Partner

A hands-on fractional CMO to own the marketing plan, manage execution, and keep growth efforts moving alongside your team.

  • Go-to-market planning & launches
  • Campaign, content & budget management
  • Weekly priorities, testing & reporting

Relevant Experience

Complex Products.
Clear Commercial Value.

From telecom AI to dental software and AI learning, An Inlet helps technical teams connect what they build to what their buyers need.

Opanga network performance campaign from An Inlet’s portfolio

Telecom & Machine Learning

Opanga Networks

Turning complex network performance capabilities into clear messaging, B2B campaigns, and executive sales presentations.

Denticode software project from An Inlet’s portfolio

Dental Software

Denticode

Leading campaigns, creative, events, and sales funnels to connect a specialized software platform with dental practices.

Robo Tutor, an AI learning platform developed by Weller Precision Industries

Education

Robo Tutor

Defining target buyers, validating market opportunities, and shaping the product’s positioning and go-to-market direction.

Explore An Inlet’s client work

Senior Strategy. Hands-on Execution.

Keep Building.
I’ll Help You Grow.

I’m Konner, founder of An Inlet. I work directly with founders to sharpen the offer, build demand, and turn marketing into a measurable path to revenue.

Talk Through Your Growth Goals
10+years of marketing experience
$17Min budgets overseen
11.4Mengaged customers
~630%sales increase across clients

Experience and results across Konner’s client portfolio, spanning multiple industries.